Posted by Craig Sutherland

A UK Retail giant were managing their Food Supplier Assurance and Product Specifications using paper based systems when they identified a need to reduce the paper trail and become more efficient. The customer wanted to streamline existing processes for their retail products such as product specifications, info on new product lines, audit reports etc and automate the traceability trail. The key challenges facing them included:

— A lack of knowledge of the products they were supplying, including the ingredients and nutritional values these products contained
— Processes completed incorrectly which caused time delays
— Lack of traceability across the supply chain to review supplier certification, hygiene processes, location auditability and sustainability practices
— No centralised supplier database
— Sporadic methods of traceability and accountability, impacting quality control
— Very difficult to source appropriate information for other departments within the organisation
— Strict legal compliance requirements

The Traceall Global team worked with the customer to document their paper based processes and created a bespoke version of their supply chain management software Supplier Exchange to automate this process and mirror their processes exactly. The system was tailored to meet their specific requirements including providing different access permissions for various departments within the organisation and the onus placed on their suppliers to upload and manage their own records in line with the retailers' specific requirements.

There was no limit on the number of suppliers registered to use the system and no limit on the amount of information the organisation could collect on each supplier.

Effectively, the client achieved overall efficiencies in terms of time and resource savings of approx. 25% and significantly increased the amount and depth of data captured to feed into the management reporting. Adoption of the technology has also resulted in an increase in the number of suppliers from 400 to 800 without the requirement to increase the number of people within the Food Technical team. Also the time taken to set up a new supplier with the client has been significantly been reduced from 3 months to 2 weeks.

The data generated by Supplier Exchange also provided information on product nutritional information and ingredients for each product they supply providing full traceability for each product line. This information has enabled the business to generate shareholder and customer reports and extract key data to influence business strategy. As one of the largest UK retailers focussed on sustainability, this information allows the customer to generate data and create reports to generate and backup their sustainability strategy.


Posted by Craig Sutherland

Stimson Center and National Geographic launch Secure Our Oceans maritime technology website ( ahead of the US State Dept Our Ocean Conference.

Technology - like Traceall Global's Catch Documentation System is important to prevent illegal fishing and to safeguard marine protected areas (MPAs) around the world. Just ahead of a global conference hosted by the United States, the Stimson Center and National Geographic's Pristine Seas project are launching Secure Our Oceans - an online platform featuring maritime enforcement technologies needed to protect our oceans.

Traceall Global is proud to be part of the first 120 technologies that are part of the solution to safeguard MPAs and combat illegal fishing - a U.S. national and global security threat.

Watch the launch video, follow on twitter @secureoceans, visit the website or learn more about the project.

Find out more about Traceall Global's CDS mobile data capture technology at


Posted by Craig Sutherland

Published in Director Magazine
09 September 2016

It's a nation where CEOs prefer WhatsApp to emails, Union Jacks are permanently aflutter and there are around 20 million Twitter users. Could the tech-savvy Anglophile population of Indonesia offer Britain a welcome post-Brexit boost?

Traceall Global's CEO/President, Alan Steele recently talked with Director Magazine on securing business in Indonesia and the supply chain in its fishing sector. Read the full article and case study here.


Posted by Craig Sutherland

Supply Chain management is a critical function of any business. Understanding where your assets or products are within the supply chain is essential to understanding your businesses' supply chain process.

Businesses know a product or asset leaves their own or a suppliers' location and arrives at its destination within a certain time period but have no idea how it gets there and where it goes during the journey.

Supply chain disruptions have a significant impact on a company's business and financial performance; according to the World Economic Forum, the average estimated loss in market cap of a Fortune 500 company from reported supply chain disruptions is $3.2 billion.

A number of our clients identify problems with their products/assets travelling through the supply chain and often face issues such as

— Missing or stolen products/assets
— Damaged products e.g.
      — Mould or condensation build up
      — Leakage
      — Product spoilage
— Damaged packaging

In order to identify the exact journey of the assets and where in the supply chain these issues occurred, we will track and monitor the asset or a distribution container to map the supply chain and monitor specific elements such as

— Location
— Temperature
— Humidity
— Impact
— Door Open/Door Close
— Ethanol
— Speed
— Power
— Energy
— Product Planograms

The data generated is collated, reviewed and modelled to help clients understand

— Asset or product location at every point in the supply chain
— Exact time, date and location where issues occur (e.g. alerts can be set up to advise when an issue such as high impact occurs)
— Length of time the asset/product stays in any location

With this information, businesses can understand their complete supply chain and create predictive analytics to help them make informed business decisions on sales planning, stock rotation and delivery efficiencies, maintenance and engineering scheduling, efficient asset allocation, shipping routes and best modes of transport and energy management.

We are currently working on monitoring assets and products of some of the biggest clients in the world including Coca-Cola, Unilever, Diageo, The MacDonald's Company. Find out how we work with your business by dropping us an email at


Posted by Alan Steele

Sitting on the panel at the #SEAFisheries conference at the end of July organised by @EconomistEvents with John Keeler, CEO of Blue Star Foods (US), John Scott Younger, director of Nusantara Infrastructure, Suzy Hutomo, Exec Chairwoman of The Body Shop Indonesia and the panel moderator, Jon Fasman, SE Asia bureau chief from The Economist we discussed the topic of "Building Sustainable Supply Chains", IUU and Enforcement.

Illegal, Unregulated and Unreported Fishing (IUU) is a such a massive issue for the Governments of SE Asia (and other Governments globally). Traceall Global is currently working with the Ministry of Marine Affairs and Fisheries in Indonesia to help them in their quest to reduce current illegal fishing practices and deliver full Net to Plate Traceability across their supply chain. Our trial is currently underway with some of the fishing vessels in Bitung, Indonesia to test whether the software can help the Government and the fishermen achieve their goals and ensure all parties involved see traceability as an opportunity rather than a threat!

Critical to the success of this pilot has been 1. The collaboration between the key players early on, ie the Government, fishermen (catchers), retailers and processors, and 2. Capturing the data at source to complete a more secure chain of custody.

Ultimately we know that traceability can generate higher revenues for all parties involved.

— Collecting data efficiently can lead to higher profits
— Collecting the right data can open up new market opportunities
— People will pay a premium for exotic fish that is sustainably sourced

In terms of infrastructure, the key challenges facing the individuals involved include:

— Lack of secure cold chain
— Lack of transparency = poor quality = spoilage = more fish caught = more fuel and resources used = over fishing
— Solution : We need to educate the supply chain better. By providing a traceability monitoring solution from catch, providing early alerts when issues arise and having the right resources available when required (i.e. ice in situ) this can ensure a smooth flow throughout the full supply chain

In my opinion, consumers are fatigued with the hype around certification. They've lost trust in certification and with the retailers. There are now certification bodies certifying the certification bodies and this is adding additional time and cost to individuals at the bottom of the supply chain. The onus of responsibility has now been put on Governments to ensure the fish are sustainably sourced and supplied and this information is/should be made available to consumers.

Also the Fishermen and Processors see traceability as a key element to help them trade globally. With the information they will generate from their catch history captured and audited regularly, this information will help them negotiate better rates and create new trade agreements across the globe.

The overall outcome from the discussion resulted in the panel agreeing there were 4 key components to be considered:

— Access Rights
— Support for existing Champions and Development Compan
— Enforcement
— Data needs to be generated to ensure the rules are maintained

Change is going to take time and investors need to understand that this is a 5 to 7 year process. It was agreed that with respect of IUU, we need to reward transparency. Communication is key as is the use of media to convince stakeholders and Governments to make the necessary changes. Data collection and analysis is critical to support decision makers. With this information we can establish standards. We also need to ensure interoperability is in place to ensure data can work with legacy systems.

But the BIG question is... who is going to make the changes and who is going to fund them? We can't rely on Government's as their role is to enforce change but not fund it.

It would be great to hear your thoughts on this topical subject. Please feel free to email me at or message me via Linkedin.


Posted by Alan Steele

Consumers today are becoming more aware of "what's in their food and drink" "how healthy are the items I'm consuming?" and regularly check for ingredients, fat and sugar percentages on the packaging. But as a consumer do you really know where your food comes from, how it was processed and what's been added to it during the processing process?

Traceability has become a 'buzz word' for the Food Processing and Retail sectors over the last 3 years as consumers and regulation bodies such as the Food Standards Authority are putting pressure on them to detail the provenance of the items we consume. Consumers are demanding accurate information around whether the food and beverage they consume was ethically sourced and are concerned about the welfare of the animals or fish before they were killed.

According to Wikipedia the generic description of Traceability is the ability to verify the history, location or application of an item by means of documented recorded identification. In food production, it is essential that the history is captured as elements such as food safety are critical.

As well as ingredient and allergen content of their food, consumers today should be asking retailers where the item they are consuming was sourced, who sourced it, was it killed ethically, did it remain at the correct temperature throughout the production process, how long has it been since it was killed/cut/created, does the production facility meet industry standards, and can you prove it? No-one wants more "made-up" farm names as highlighted in the recent media coverage of Tesco's "marketing farms", it is imperative we have accurate information that shows the exactly location where our food was sourced.

Traceall Global's FishTrace and FoodTrace range of solutions help processors track food and beverage products as they move through their factory, providing them with full traceability of the entire process. Supplier Exchange is a retail solution from Traceall Global that provides full traceability of a retail client's suppliers' products, ensuring the full supply chain meet the strict criteria of the retailer in terms of the hygiene and standards of their premises as well as nutritional and allergen information. This technology proves the full provenance of the food & beverage sold from net to plate and farm to fork. Traceall Global also provide monitoring tools that help track elements such as temperature, humidity etc to ensure the whole process is captured and monitored.

To find out how we can help your business become more sustainable via traceability, why not get in touch. Contact me on


Posted by Jaro Tomik

Going to various shows, exhibitions, seminars and meetings, discussing food & drink related issues, it has become more than apparent that provenance is crucial to the future of what we consume. However, despite the word being widely used by the academia and expert individuals in the food and drink sector have not come across this concept or were simply did not want to ask. So, here is a lifebuoy for you!

What is provenance?

The word comes from French from provenir, from Latin provenire to originate, from venire to come. The official definition of provenance is "The place of origin or earliest known history of something" (OED) or "The history of the ownership of an object, especially when documented or authenticated." (TFD). In relation to food and drink, it is simply a documented history of where an item came from, how it has been handled, how far it travelled or what certifications it has.

Why is this important?

Food and beverage scandals have always been filling the news lines: Horse meat scandal in the UK, Bottled tap water Dasani, BSE/Mad cow disease scandal, Iraqi grain disaster, Beech-nut apple juice, Beef flavoured 'vegetarian' fries at McDonalds, 35% beef at Taco Bell…and we could go on like this for a very long time, unfortunately.

How can we help to prevent this type of disaster?

There are many global initiatives currently looking at tightening rules around food traceability and proof of origin. As consumers, we do not like to be lied to and when ordering mutton in China, none of us want to be served a fox or a rat!

Eliminating the risks that lead to these types of disasters and providing solutions to combat food fraud, Illegal fishing and human trafficking is at the heart of everything we do at Traceall Global. We live by Patrick Geddes' statement "Think global, act local" which is apparent in our sustainable food production solutions, both in the oceans and onshore.

Our market leading systems for monitoring food from Farm to Fork or Net to Plate provides confidence to the whole supply chain that the we can monitor the provenance of your food.

We cannot do this on our own however, and this is why we partner up with some of the biggest brands in the world including Coca-Cola, Jamie Oliver and Selfridges. Indeed, food fraud can always happen, whatever technologies we deploy, but surely we deserve some points for making the supply chain as transparent as possible!

To find out how we can help your business become more sustainable via traceability, why not get in touch. You can reach me at or find me on Linkedin.


Posted by Craig Sutherland

BT Global Services used the BT Asset Trace technology to track and monitor a freezer at the recent BT Sales kick-off event in London. The event brought together the full range of products and services from across BT in one place allowing BT sales teams and their key partners to find out more.

BT Asset Trace provides Traceability and Asset Tracking Solutions through their traceability and monitoring expert partners Traceall Global to provide better traceability, helping customers maintain good sustainability practices while increasing control of their assets within the supply chain.

The Asset Monitoring Technology installed at the show monitored
— door open/door close
— temperature of the freezer
— visibility of stock using camera technology
— location of the asset
— power monitoring and alerts

The focus of the demo was to show BT sales teams how the trackers can provide "intelligent" information about their assets.

— The door open/door close linked to sales can provide analysis on best performing stores, stock analysis and sales trend predictions
— Temperature will ensure the freezer is performing correctly and alerts when temperature significantly rises or drops will notify the client that there is a problem with the freezer.
— Stock display (planogram) is critical to maximise sales therefore the camera technology enables the monitoring of stock in the freezer and provides real-time information on restocking
— Using GPS tracking, BT were able to show how clients can monitor the location of their assets to minimise theft
— And finally managing the power to ensure the asset was performing efficiently

Andy Bridden, Client Delivery manager for BT said, "We had a lot of interest on the stand from clients wanting to find out how their fixed and mobile assets could be monitored and how the data analytics could provide them with real business intelligence. BT Asset Trace gives clients FULL visibility of their assets and provides intelligence that helps clients makes real business decisions that drive efficiencies and increase profitability".

Traceall Global are working with BT to provide Asset Tracking and Traceability solutions for their range of global clients.


Posted by Craig Sutherland


Posted by Craig Sutherland

Indonesian Minister of Marine Affairs and Fisheries, Susi Pudjiastuti, has met with Traceall Global this week as part of a visit programme to Scotland to launch a project that aims to reduce illegal fishing, which is costing Indonesia $20bn a year*.

Illegal fishing in Indonesian waters is a huge issue for the government's Ministry of Marine Affairs and Fisheries (MMAF). Although currently capturing 1.5 tonnes of illegal fish annually** it faces difficulties in tracking vessels around the country's islands and archipelagos. As part of her visit, the Ministry signed a Memorandum of Understanding (MOU) to work with, Glasgow based, Traceall Global to carry out an initial pilot project aimed at reducing illegal, unreported and unregulated fishing (IUU). The aim of the full rollout of Traceall Global's FishTrace Technology will be to use advanced monitoring and traceability technology to eliminate IUU completely.

Traceall Global will work with the Indonesian Government to develop an electronic fisheries management logbook, eliminating the existing paper based logging process moving all data capture to 24-hour real time systems. The new systems will be implemented on all Indonesian fishing vessels to support the tracking and traceability of their fishing catch and achieve the Indonesian Government's objective of stopping illegal fishing.

Indonesian Minister of Marine Affairs and Fisheries, Susi Pudjiastuti, said: "Illegal fishing is a massive issue in Indonesia which is currently costing the Indonesian economy $20bn each year. In order to protect the depleted stocks in Indonesian waters, we have been destroying the illegal fishing vessels, however this is not something we can sustain. The traceability software we are using via Traceall Global will help us eliminate IUU and provide full traceability throughout our supply chain."

Traceall Global CEO, Alan Steele, said: "Since seeing my own local fishing community in Scotland deplete 30 years ago, it has been my passion to put fish back in our oceans. To achieve this we have been working with partners around the world, combatting IUU, slavery and unsustainable overfishing.

"It is truly compelling to see such commitment and pro-activity from the Indonesian Government, as they seek to work together with us and the fishing fleets in Indonesia to remove all illegal fishing and slavery. It has been a privilege to host Minister Susi Pudjiastuti in Scotland and plan how Traceall Global can help her achieve her objective of eliminating IUU completely."

The Indonesian Government met with Traceall Global for the MOU signing in Glasgow on Thursday 21st April, and then travelled to Edinburgh where over 100 Indonesian students will meet with Susi Pudjiastuti.

To support the implementation of the Traceall Global traceability system in Indonesia the business will initially be employing two Indonesian Business students to work with the team from their headquarters in Glasgow with the aim of growing the team significantly as the project rolls out.

This week Bali Seafoods has also signed a MOU with Traceall Global to install their traceability software into four processing plants that are in development in Indonesia. This will be one of the first fully integrated traceability systems in Indonesia reflecting the Governments regulations on IUU.

In Europe Traceall Global has previously worked with the EU Government to develop the European Commission laws on Food Traceability. It has also helped the UK Government (DEFRA) create electronic traceability standards for the UK fishing industry, to eliminate illegal fishing and over-fishing, which resulted in a 100% reduction.

* Financial Times    ** Worldoceanreview


Posted by Craig Sutherland

Would you like to know where exactly the meat you consume comes from? Traceall Global sales executive, Jaro Tomik, explains.

Read Jaro's full article...


Posted by Craig Sutherland

Today saw the launch of Traceall Global's new Installers App designed to provide engineers with a simple one-step process to check the equipment install has worked at the point of installation.

Read the full article...


Posted by Craig Sutherland

In May 2015, the Indonesian government announced it would issue a presidential regulation on illegal, unreported and unregulated (IUU) fishing, similar to the one implemented in the United States. The Indonesian Minister of Fisheries and Maritime Resources Ibu Susi Pudjiastuti said "There will be a presidential regulation on IUU fishing, like in the US". Furthermore, the minister requested that all stakeholders, such as entrepreneurs, apply the traceability mechanism to their fish catch as she claimed "We will issue a ministerial regulation on traceability". This was in direct response to the institution having made 62 arrests for illegal fishing.

Family owned Intan Seafood, one of Indonesia's most established suppliers of quality seafood products for local and international markets, is setting the wheels in motion to implement the Governments requirements.

Read the full article...


Posted by Craig Sutherland

Traceall Global are delighted to be attending the 2015 Grocer Gold Awards as a finalist in the Technology Supplier of the Year category. Click the link to visit the website for a full list of the winners on the night.

Visit the website...


Posted by Craig Sutherland

Maven and the Scottish Loan Fund (SLF) have invested £2 million in Traceall Global, with the injection of capital allowing us to expand our existing business development and technical teams into larger projects.

Read the full article...


Posted by Craig Sutherland

BT and Traceall Global announced today that the companies will work together to provide better traceability, helping customers maintain good sustainability practices while increasing control of assets in the supply chain.

Read the full article...

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